What we do
How Event BDR works
Event BDR places trained business development representatives inside exhibitions and trade shows. They work the whole event on your behalf: finding the buyers, investors and suppliers you came for, collecting their details, and either walking them to your stand or booking the meeting outright. You pay a set price for each contact they bring back. This is what the industry calls trade show lead generation, run as a service rather than a software licence.
Step one: tell us the event
Pick the event from the ones we cover, choose your reps from their profiles, and brief them on exactly who you want to meet. The profiles carry experience, industries and languages, so the choice is yours rather than an allocation. The brief names the job titles, the seniority, the companies and the buying intent that make someone worth a conversation to you.
The brief is the whole product. A rep who knows you sell warehouse automation to logistics directors will walk past a hundred people to find one. A rep who has been told to collect contacts will collect a hundred of the wrong ones, and every hour spent on those is an hour nobody gets back. Ten minutes spent writing the brief properly is the highest-return ten minutes in the engagement.
Step two: reps study the brief and pass a check on it
Reps read your brief before the doors open and pass a readiness check on it, and a rep who cannot describe what you sell does not work your event. They arrive knowing your product, the problem it solves, who you compete with, and the exact profile of the person you want standing in front of you. This is the step that separates the model from staffing: the person in the hall can hold a commercial conversation about your business rather than repeat a line from a card.
Step three: reps cover the event
Your own team stays on the stand and keeps selling to whoever walks up, and your reps go out into the halls to reach everyone who does not. They start conversations, qualify the person against your brief, and capture the contact with a note on what was discussed. Nobody is asked to be in two places at once, which is the arrangement most exhibitors are stuck with.
When somebody is worth meeting properly, the rep does not hand over a leaflet and hope. They walk the person to your stand and make the introduction to your team while the interest is live, or book a slot in your calendar for later that day. That handover is the part a badge scanner cannot do and a list cannot replace.
Step four: contacts arrive live in your dashboard
The moment a rep saves a contact it is in your dashboard, with the hall and stand it came from, who the person is, and what was discussed. Not a spreadsheet on Monday. You can act on a contact while the person is still in the building, which is the entire difference between a stack of cards and a pipeline. This is exhibition lead capture performed by a person who had the conversation, rather than a scan of a badge that records only that somebody walked past you.
Step five: you pay for what came back
You fund your account in advance and are charged per contact delivered against your brief, plus any meetings a rep books for you. A contact that does not meet the brief can be disputed, and if it does not match the agreed criteria it is voided and refunded as balance credit. There is no retainer and no day rate for a body on a stand. The full model, including what you are never charged for, is on the pricing page.
What you are actually buying
A trade show lead generation service supplies people, not software. You are buying qualified conversations at an event you are already paying to attend, carried out by representatives who were briefed on your business and are paid only for the outcomes they deliver. That is how trade show lead generation works when it is bought as a service: the coverage scales with how many reps you book, the cost scales with what comes back, and the risk of an event underperforming sits with the people working it rather than with your marketing budget.
Frequently asked questions
Do we need a stand for this to work?
No. Event BDR reps work the halls whether or not you have stand space. With a stand, they bring the people they qualify to it and make the introduction. Without one, meetings are booked into your calendar or held in the venue's meeting areas, and the contact record reaches you the same way.
How is this different from hiring exhibition staff or promoters?
Promoters and exhibition staff hand out material, draw attention to a stand and are paid by the hour. Event BDR reps qualify people against a commercial brief, record what was discussed, and are paid per outcome delivered. Different skill, different pay model, different result. Both have a place, and they are not substitutes for each other.
Who are the reps?
Screened business development people, matched to your event by industry background and by the languages your buyers speak. They are interviewed and approved before they can be booked at all, and you choose the ones you want from their profiles before the event rather than being assigned a team.
What counts as a qualified contact?
Whatever your brief says counts. The criteria, the job titles, the seniority and the intent are written down and agreed before the event opens. That is what makes a disputed contact resolvable against a written standard instead of an argument after the fact.
Which events can we book?
Anything in the published events list on eventbdr.com/events. If the event you are exhibiting at is not listed, ask for it on the contact page and it can be added, subject to rep availability in that city.
How far in advance do we need to book?
Enough time for reps to be matched to your brief, to study it, and to pass the readiness check on it. Earlier is better, and the real constraint is rep availability at popular events rather than anything in the setup, so the biggest events fill first.
Read next
- Pricing. What you are charged for, what you are never charged for, and how the balance works.
- For exhibitors. The arithmetic of covering a 100,000 visitor event with four people.
- Events we cover. The published list, with dates and venues.
- How many staff do you need at a trade show booth. The staffing maths behind the coverage problem.
- What a representative actually does at a trade show. An hour by hour account of the working day.
Cover the whole event at your next exhibition.
Tell us the event and who you need to meet. We will come back with the reps available and what they will cost you per contact.
Book reps for your event