Exhibitor lead generation
World Travel Market (WTM) London
World Travel Market London representation
World Travel Market London runs 3 - 5 November 2026 at ExCeL London. It is the premier global marketplace for travel and tourism, drawing 4,000 exhibitors from 180 countries and 5,500 qualified buyers. An exhibitor at WTM London wants representation because the show runs three full days, footfall peaks across all hours, and a stand left unstaffed loses meetings with buyers who move on to the next destination or supplier.
Who exhibits and who attends
The floor at WTM London covers every segment of travel and tourism. Exhibitors include national tourism boards, destination marketing organisations, hotels and resorts, tour operators, airlines, cruise lines, travel technology providers, and experiential travel companies. Buyers walking the floor are travel agents, tour operators, corporate travel managers, online travel agencies, event planners, and travel media. They come to source new destinations, negotiate contracts, and discover products that will shape their next season's offerings.
What representation at this show looks like
An Event BDR works your stand across the full show hours: 9:30 - 18:00 on 3 and 4 November, and 9:30 - 17:00 on 5 November. They qualify visitors as they approach, capture contact details and requirements, book follow-up meetings in your calendar, and hand warm leads to your senior team when they are on the floor. Between conversations they log notes in your CRM or lead system so nothing is lost. When your team is in meetings or off-site, the rep keeps the stand covered and ensures no buyer walks past without an interaction.
Why covering this floor is hard
ExCeL London is a large venue and WTM London fills it with 4,000 exhibitors and 46,000 attendees over three days. Buyers move quickly between stands, comparing destinations and suppliers in real time. Your team cannot be everywhere: senior staff are pulled into pre-scheduled meetings, product demos run long, and meal breaks leave the stand empty during peak hours. A single person cannot cover three full days without gaps, and every gap is a lost conversation with a buyer who will not return. The floor is international, so language coverage matters: buyers and exhibitors speak English, but also Spanish, French, German, Arabic, Mandarin, and Portuguese. A trained rep fills those gaps, qualifies the footfall, and ensures your stand is always staffed and every qualified lead is captured.
World Travel Market (WTM) London at a glance
- Dates:
- Venue: ExCeL London, United Kingdom
- Official site: wtm.com
What Event BDR does at World Travel Market (WTM) London
We put checked, trained sales reps inside the exhibition for you. They cover the halls your own stand team cannot reach, check each visitor against the list you gave us, and either bring the right people to your stand or hand you a written record of who they were and what they are buying.
- Reps are interviewed and approved before they are bookable. There is no open signup.
- You tell them about your product and who you want to meet before the doors open.
- Leads and meetings land in a live feed during the show, with a recap at the end of each day.
- You pay for results: leads and meetings delivered, not hours spent standing at a stand.
World Travel Market (WTM) London exhibitor questions
What are the show hours at WTM London?
The show floor is open 9:30 - 18:00 on Tuesday 3 November and Wednesday 4 November, and 9:30 - 17:00 on Thursday 5 November 2026. A rep can cover your stand across all hours or work shifts that match your team's availability.
How many staff do I need for a stand at WTM London?
It depends on your stand size and meeting schedule. A small stand with one or two senior staff benefits from one rep to cover gaps. A larger stand with multiple meeting areas or product zones may need two reps to ensure continuous coverage across three days and prevent queues or missed visitors.
Which languages matter on the floor at WTM London?
English is the working language, but the floor is international. Buyers and exhibitors speak Spanish, French, German, Arabic, Mandarin, Portuguese, and other languages. If your target buyers include non-English-speaking markets, confirm language coverage when you book a rep.
When can I access my stand for build-up?
Build-up typically begins the weekend before the show opens. Check your exhibitor manual for your specific build-up slot, which is assigned by stand location and size. Late build-up may be available on the evening of 2 November, but confirm with the organiser.
When must I vacate my stand after the show?
Breakdown begins after the show closes at 17:00 on Thursday 5 November. Most exhibitors must complete breakdown and vacate by the end of Friday 6 November. Your manual will state your specific deadline.
How do I collect exhibitor badges for my team and rep?
You register your team and any hired reps through the exhibitor portal before the show. Badges are collected at the exhibitor registration desk at ExCeL London when you arrive. Bring confirmation emails and photo ID for each person.
Can a rep access my stand outside show hours?
Yes, if you add them to your exhibitor list and they have a badge. They can access the hall during build-up and breakdown if you need support with stand setup, product placement, or packing. Confirm access times with the organiser.
What are the stand dressing rules at ExCeL London?
Your exhibitor manual will list restrictions on height, hanging signs, lighting, and materials. ExCeL London enforces fire safety rules, so all materials must meet UK fire-retardant standards. If you plan custom build or large displays, submit drawings for approval before the show.
How does a rep capture leads at WTM London?
The rep uses your lead capture system, whether that is the organiser's Lead Manager tool, your own CRM, or a simple shared spreadsheet. They log contact details, buyer requirements, and next steps during or immediately after each conversation so your follow-up is accurate.
What if my team is in meetings and the stand is empty?
That is exactly when a rep adds value. They hold the stand, greet visitors, qualify their interest, and either book a time for your team to follow up or bring your senior staff out of a meeting if the lead is urgent. No buyer leaves without an interaction.
Can I hire a rep for just one or two days of the show?
Yes. Some exhibitors hire a rep only for the busiest days or to cover specific shifts when their own team is stretched. You choose the days and hours that match your needs.
How far in advance should I book a rep for WTM London?
Book as early as possible. WTM London is a major show and trained reps are allocated on a first-come basis. Booking at least four to six weeks before the show gives you the best choice of available reps and time to brief them on your products and target buyers.
Book reps for World Travel Market (WTM) London
Tell us your stand, your sectors and what a qualified lead looks like to you. We will come back with a plan for the show: reps, coverage and what it costs.
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