The Business Show London

Most exhibitors book one BDR for a small stand (under 20 square metres) or two BDRs for larger stands and corner positions. The show runs two full days with sustained footfall, so if your senior team will be occupied with demos or off-stand meetings, a second BDR ensures continuous coverage. For stands expecting high traffic or running multiple product lines, two reps let you qualify more visitors without queues forming.

ExCeL London typically allows exhibitors to build stands the day before the show opens, with breakdown starting immediately after the final session on day two. Exact times are published in the exhibitor manual closer to the event. Event BDR reps arrive when the show floor opens to visitors on day one and work through to the published close time on day two, so you do not pay for build-up or breakdown hours.

The Business Show London attracts a UK-focused audience of SME owners and entrepreneurs, so English is the primary language on the floor. If your product targets specific international markets or you expect visitors from non-English-speaking regions, let us know and we will match you with a multilingual BDR. Otherwise, a native English speaker covers the vast majority of conversations.

You register your Event BDR as stand personnel through the exhibitor portal before the show. The organiser issues a badge in their name, which you collect at the exhibitor registration desk on arrival. We provide you with the BDR's full name and contact details in advance so you can add them to your exhibitor list. On the morning of day one, your BDR meets you at the stand or at a pre-arranged location inside the venue.

The BDR qualifies each visitor against your criteria: job title, company size, budget, decision authority, timeline, and specific pain points your product solves. They capture contact details (name, email, phone, company), log notes in your CRM or a shared spreadsheet, and book follow-up meetings for your sales team. You brief the BDR on your ideal customer profile before the show, and they focus on conversations that match it.

Event BDRs qualify visitors, book meetings and capture leads. They do not deliver technical demos or close sales. If a qualified visitor wants to see the product immediately, the BDR hands them to your product specialist or account executive on the stand. If your team is occupied, the BDR books a time later in the day or schedules a post-show call. This division of labour lets your experts focus on high-value conversations while the BDR keeps the pipeline full.

ExCeL London and The Business Show organiser publish detailed stand build guidelines in the exhibitor manual, covering maximum height, weight limits, electrical supply, and branding placement. Shell scheme stands come with basic walls and lighting; space-only stands require you to bring or hire everything. The manual also specifies rules for hanging signs, using audio or video, and positioning furniture. Your Event BDR works within whatever stand setup you provide.

Book as soon as you confirm your stand. The Business Show London is one of the largest SME events in the UK, and demand for trained BDRs peaks in the weeks before the show. Booking early gives you first choice of reps with relevant sector experience and ensures we have time to brief them on your product, ideal customer profile, and qualifying questions. Last-minute requests are harder to fill, especially for multi-day events.

The Business Show London consistently attracts 25,000 visitors, but traffic varies by time of day and proximity to seminar sessions. Your Event BDR adapts: during quiet periods they approach visitors walking the aisle, strike up conversations near your stand, and ensure your booth stays visible. During peak times they qualify the queue and prioritise high-intent buyers. You pay for the BDR's time across both days regardless of footfall, but their job is to maximise every opportunity the floor delivers.

Yes. The show runs 11-12 November 2026, and you can book a BDR for one day or both. Most exhibitors book both days to cover the full audience, but if your team can handle one day and needs support on the other, single-day bookings are available. Let us know which day you need coverage when you enquire.