GITEX Global

GITEX Global runs for four days, from 8 to 11 December 2026. There is also a one-day GITEX Summit on 7 December 2026, which is a separate ticketed event focused on high-level dialogues. The main expo floor is open across the four days from 8 to 11 December.

GITEX Global draws attendees from over 170 countries. English and Arabic are the most common languages on the floor. You will also encounter Mandarin, French, German, Spanish, and other languages depending on the delegations present. If your stand targets specific regions, confirm your rep can handle the relevant languages or brief them on how to escalate non-English conversations.

GITEX Global takes place at Expo City Dubai, one of the largest exhibition venues in the world. The event spans multiple halls and includes specialist zones such as GITEX World Robotix, GITEX MOBX Mobility, GITEX SUPER COMPUTEX, GITEX New Energyx, GITEX Agentix, GITEX Quantum Expo, GITEX Marketing Intelligence, LivX, and GITEX Retailx. The scale means high footfall but also intense competition for visitor attention.

Build-up and breakdown timings are published in the exhibitor manual provided by the organiser after you book your stand. These timings vary depending on your hall and stand size. Contact the GITEX Global organiser directly or check your exhibitor portal for the exact schedule. Plan your logistics and staffing around these windows to avoid delays.

The number of staff depends on your stand size, expected footfall, and the number of meetings you want to book. For a small stand (under 20 square metres), two people can cover the floor if they rotate breaks. For larger stands or high-traffic locations, you need at least three to four people to ensure someone is always present. Hiring an Event BDR means you can reduce the number of senior staff you send, because the rep handles qualification and lead capture while your team focuses on closing.

Stand dressing and branding rules are set out in the exhibitor manual. These typically cover maximum height for structures, restrictions on hanging signs, rules for audio and video equipment, and requirements for aisle clearance. The organiser enforces these rules strictly, and non-compliant stands may be required to make changes on-site. Review the manual as soon as you receive it and share it with your stand builder.

Exhibitor badge collection details are provided in the exhibitor manual and via email from the organiser before the event. Collection usually takes place at a dedicated exhibitor registration area at Expo City Dubai. You will need to bring identification and your exhibitor confirmation. Allow time for collection before the floor opens on 8 December, especially if you are collecting badges for multiple staff members.

GITEX Global attracts government ministers responsible for AI and digital transformation, CEOs and CTOs of enterprise technology companies, venture capital partners, heads of procurement for banks and telcos, chief information security officers, and startup founders. Attendees come with budget and authority to evaluate platforms, negotiate contracts, and select suppliers. The event also draws senior delegates from the United Nations, European Commission, and national governments across six continents.

Some exhibitors arrange meetings in advance through the organiser's matchmaking platform or by reaching out directly to confirmed attendees. However, the majority of meetings are booked on the floor during the event. Hiring an Event BDR ensures you capture and qualify walk-up visitors in real time and fill your calendar with meetings for the days following the event or for follow-up calls after you return.

GITEX Global includes several specialist zones: GITEX World Robotix for robotics and automation, GITEX MOBX Mobility for transport and mobility tech, GITEX SUPER COMPUTEX for data centres and high-performance computing, GITEX New Energyx for energy innovation, GITEX Agentix for AI agents, GITEX Quantum Expo for quantum computing, GITEX Marketing Intelligence for martech, LivX for lifestyle and consumer tech, and GITEX Retailx for retail technology. Each zone attracts its own audience, so confirm which zone your stand is in and brief your rep accordingly.

GITEX Global is the world's largest technology event and draws tens of thousands of attendees daily across its four days. Footfall varies by hall, stand location, and time of day. Well-placed stands in high-traffic areas can see continuous visitor flow, especially during peak hours. This volume makes it impossible for a small team to qualify every conversation without missing leads, which is why trained representation matters.

Before the event, you provide the rep with a briefing document that covers your product or platform, your ideal customer profile (job titles, industries, company size), key qualifying questions, and your goals for the event (number of meetings, types of leads, follow-up process). The rep reviews this material and confirms their understanding before the floor opens. On the first day, you can refine the approach based on actual conversations.