Exhibitor lead generation
DTX London (Digital Transformation Expo)
DTX London representation at ExCeL
DTX London runs 14 - 15 October 2026 at ExCeL, bringing together the people driving business change through enterprise software, AI and digital transformation. Exhibitors face two full days of senior IT decision-makers from organisations like Barclays, HSBC, NHS, Network Rail, John Lewis and Sky. An Event BDR on your stand qualifies that footfall, books meetings with the buyers who matter, and ensures no opportunity walks past while your team is tied up in conversation.
Who exhibits and who attends
The floor at DTX London covers enterprise software, cloud infrastructure, cybersecurity, data analytics, AI and machine learning, DevOps tooling and unified communications. Attendees are CTOs, IT directors, heads of digital transformation, project managers, DevOps leads and senior engineers from large enterprises and public-sector bodies. They come to compare solutions, meet vendors and understand what technology can solve their current problems. The visitor profile skews heavily towards budget-holders and technical decision-makers with active procurement plans.
What representation at DTX London looks like
An Event BDR works your stand across the full two days at ExCeL. They greet visitors, ask qualifying questions to identify decision-makers and active projects, capture contact details and technical requirements, and book follow-up meetings in your calendar. When your senior staff are deep in a technical discussion or off-site, the rep keeps the stand covered and ensures every qualified lead is recorded. They hand warm introductions to your team when a conversation needs specialist input, and they follow your brief on which sectors, company sizes or use cases to prioritise.
Why covering the DTX London floor is hard
ExCeL is a large venue and DTX London runs concurrently with other technology expos under the same roof, creating sustained footfall across two full days. Visitors move quickly between stands, and many are comparing multiple vendors in a single visit. Your stand team cannot be in two conversations at once, and senior technical staff often spend long periods in detailed product discussions, leaving the stand unattended. Missing a CTO or IT director because no one was free to greet them costs you a qualified opportunity. A dedicated rep ensures every visitor is acknowledged, qualified and captured, even during peak traffic or when your team is stretched thin.
DTX London (Digital Transformation Expo) at a glance
- Dates:
- Venue: ExCeL London, United Kingdom
- Official site: dtxevents.io
What Event BDR does at DTX London (Digital Transformation Expo)
We put checked, trained sales reps inside the exhibition for you. They cover the halls your own stand team cannot reach, check each visitor against the list you gave us, and either bring the right people to your stand or hand you a written record of who they were and what they are buying.
- Reps are interviewed and approved before they are bookable. There is no open signup.
- You tell them about your product and who you want to meet before the doors open.
- Leads and meetings land in a live feed during the show, with a recap at the end of each day.
- You pay for results: leads and meetings delivered, not hours spent standing at a stand.
DTX London (Digital Transformation Expo) exhibitor questions
What are the build-up and breakdown times at ExCeL for DTX London?
Build-up typically begins the day before the show opens, with specific timings allocated by stand size and location. Breakdown starts immediately after the show closes on 15 October. Your exhibitor manual will confirm your exact access window. Plan logistics around these times, especially if you are bringing demo equipment or large displays that need installation and testing.
How many staff should I plan for a 3m x 3m stand across both days?
A 9-square-metre stand at a two-day show like DTX London typically needs at least two people per day to cover breaks, busy periods and simultaneous conversations. If you are running live demos or expect high footfall, consider three. An Event BDR adds dedicated coverage so your technical staff can focus on qualified discussions without worrying about gaps.
Where do exhibitors collect badges and passes at ExCeL?
ExCeL has a dedicated exhibitor registration area, usually signposted near the main entrance to the hall. Your exhibitor confirmation email will specify the location and opening hours. Arrive early on the first morning to collect passes and allow time to reach your stand before the floor opens to visitors.
What are the stand dressing and branding rules at DTX London?
ExCeL and DTX enforce height restrictions, fire-safety requirements and rules on protruding elements that block aisles. Your exhibitor manual details maximum build heights, electrical load limits and any restrictions on materials or freestanding structures. Submit your stand design for approval if required, and ensure all branding and displays comply with the venue's technical specifications.
Which languages matter on the DTX London floor?
DTX London is a UK event and the floor operates in English. The vast majority of attendees are UK-based IT professionals and decision-makers from British enterprises and public-sector organisations. Representation in English covers the audience; additional languages are not typically necessary.
Can an Event BDR access our CRM or booking system during the show?
Yes. Event BDRs use the tools you provide. If you want leads logged directly into your CRM or meetings booked into a shared calendar, supply the access and a brief training session before the show. Most exhibitors provide a tablet or laptop with the necessary logins, and the rep follows your process for capturing and recording information.
What happens if our stand is busy and the rep is already in a conversation?
An Event BDR prioritises coverage and triage. If multiple visitors arrive at once, the rep acknowledges everyone, takes contact details from those who cannot wait, and ensures no one leaves without being captured. When your technical staff are free, the rep hands over warm introductions. The goal is to ensure every qualified visitor is recorded, even during peak traffic.
How do we brief an Event BDR on which leads to prioritise at DTX London?
Before the show, you provide a brief covering your ideal customer profile: sectors, company sizes, job titles, active projects or pain points that signal a qualified lead. The rep uses that brief to ask qualifying questions and decide who gets a meeting and who gets captured for follow-up. The better the brief, the more targeted the leads.
What information does an Event BDR capture from visitors?
Typically name, job title, company, contact details, and answers to your qualifying questions: what they are looking for, what technology they currently use, whether they have budget or a project timeline. The rep records this in your CRM or a shared document, so your sales team has context for every follow-up.
Can we hire a rep for just one day of DTX London?
Yes. Event BDR representation is available for single days or the full two-day show. If you have your own team covering one day but need support on the other, or if you want to test representation before committing to both days, single-day hire is an option.
What if we need the rep to run demos or present our product?
Event BDRs are trained in lead qualification and meeting-booking, not product expertise. They greet, qualify and capture, then hand technical conversations to your team. If you need someone to deliver demos or detailed product presentations, plan for your own technical staff to handle that while the rep manages the flow of visitors and ensures no one is missed.
How do we measure the return from hiring a rep at DTX London?
Track the number of qualified leads captured, meetings booked, and the conversion rate of those leads into pipeline or revenue. Compare the cost of representation against the value of the opportunities generated and the time your senior staff saved by not standing idle on the floor. Most exhibitors find that even a handful of qualified meetings justify the investment.
Book reps for DTX London (Digital Transformation Expo)
Tell us your stand, your sectors and what a qualified lead looks like to you. We will come back with a plan for the show: reps, coverage and what it costs.
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