Exhibitor lead generation
PLASA Show
PLASA Show representation at Olympia London
PLASA Show runs 6 - 8 September 2026 at Olympia London, bringing together the entertainment technology, lighting, and electrical sectors. Exhibitors face three full days of footfall from installers, specifiers, rental houses, and venue operators. A trained business-development rep on your stand qualifies that traffic, books meetings with decision-makers, and ensures no qualified lead walks past while your team is occupied.
Who exhibits and who attends
The floor at PLASA Show draws manufacturers and distributors of stage lighting, audio systems, rigging, control software, LED technology, and power distribution. Attendees include lighting designers, technical directors, AV integrators, theatre technicians, event production managers, and facility operators looking for the latest equipment and solutions for live events, broadcast, and fixed installations.
What representation at PLASA Show looks like
An Event BDR works your stand across all three days at Olympia. They greet visitors, ask qualifying questions to identify budget holders and project timelines, capture contact details and requirements in your CRM, and book follow-up meetings for your sales team. When your technical staff are deep in product demonstrations, the rep keeps the stand covered, ensuring every serious buyer gets attention and every lead is recorded.
Why covering this floor is hard
Olympia London hosts hundreds of stands, and PLASA Show attracts thousands of visitors over three consecutive days. Your team cannot be in two conversations at once. Peak traffic periods mean qualified buyers pass by while you are occupied. A rep gives you continuous floor coverage, doubles your capacity to engage, and ensures that the cost of your stand, your travel, and three days away from the office translates into a full pipeline of meetings and opportunities.
PLASA Show at a glance
- Dates:
- Venue: Olympia London, UK
- Official site: plasashow.com
What Event BDR does at PLASA Show
We put checked, trained sales reps inside the exhibition for you. They cover the halls your own stand team cannot reach, check each visitor against the list you gave us, and either bring the right people to your stand or hand you a written record of who they were and what they are buying.
- Reps are interviewed and approved before they are bookable. There is no open signup.
- You tell them about your product and who you want to meet before the doors open.
- Leads and meetings land in a live feed during the show, with a recap at the end of each day.
- You pay for results: leads and meetings delivered, not hours spent standing at a stand.
PLASA Show exhibitor questions
How many days do I need representation at PLASA Show?
PLASA Show runs three full days, 6 - 8 September 2026. Most exhibitors book a rep for all three days to maintain consistent stand coverage and capture leads across the entire event.
What size stand needs a dedicated BDR at Olympia?
Any stand benefits, but if you have technical staff tied up in product demos or if you expect steady footfall, a BDR ensures no visitor is missed. Stands with two or fewer team members see the biggest impact.
Where exactly is PLASA Show held in London?
PLASA Show 2026 takes place at Olympia London, a major exhibition centre in West London with excellent transport links via Kensington Olympia station.
What does a BDR do when my team is busy with a demo?
The BDR greets new visitors, qualifies their interest and authority, captures their details, and either books a follow-up meeting or arranges for your technical team to speak with them once free.
How does the BDR log leads at PLASA Show?
Your rep enters contact details, project requirements, and next steps directly into your CRM or a shared spreadsheet in real time, so your sales team has clean data the moment the show closes.
Can one BDR cover a stand for three full days?
Yes. Event BDR reps are trained to work full exhibition hours. If you need extended or overlapping coverage, you can book multiple reps or split shifts.
Book reps for PLASA Show
Tell us your stand, your sectors and what a qualified lead looks like to you. We will come back with a plan for the show: reps, coverage and what it costs.
Book reps for PLASA ShowBigger stand, or an unusual brief? Talk to us first