Exhibitor lead generation
London Packaging Week
London Packaging Week exhibitor representation
London Packaging Week runs 16-17 September 2026 in Halls S2 and S3 at ExCeL London. The show covers packaging innovation and design across four market zones: Packaging Première (luxury), PCD (beauty and personal care), PLD (drinks), and Food & Consumer Pack (FMCG). With 220+ exhibitors and thousands of brand buyers walking the floor over two days, an exhibitor needs consistent stand coverage to capture every qualified conversation. An Event BDR gives you that coverage, booking meetings with decision-makers and qualifying leads so your senior team can focus on closing business.
Who exhibits and who attends
Exhibitors at London Packaging Week supply packaging materials, finishes, bottles, labels, closures, sustainable solutions and design services across the luxury, beauty, drinks and consumer goods sectors. The floor includes established suppliers and emerging innovators presenting new materials and formats. Attendees are packaging managers, sustainability leads, product managers, R&D directors and procurement teams from brands including Harrods, Fortnum & Mason, Elemis, Molton Brown, Diageo, Unilever, Coca-Cola, Selfridges, L'Occitane, PZ Cussons and Penhaligon's. These buyers walk the floor to source suppliers, discover innovations, solve packaging challenges and build relationships with the supply chain.
What representation at London Packaging Week looks like
An Event BDR works your stand across both show days, from doors open at 10:00 until close at 17:00 on Wednesday and 16:00 on Thursday. They greet visitors, ask qualifying questions to identify decision-makers, capture contact details and book follow-up meetings in your calendar. When a senior buyer stops at your stand, the BDR brings in your technical or sales lead for the detailed conversation. Between high-value interactions, the BDR continues outreach on the floor, inviting relevant attendees back to your stand. You receive a structured lead list with notes on each contact's role, project timeline and budget authority, plus confirmed meeting slots for after the show.
Why covering this floor is hard
London Packaging Week runs across two large halls at ExCeL London with 220+ competing stands, each presenting innovations to the same pool of brand buyers. The show operates over two full days, and senior buyers move quickly between zones to cover their sourcing agenda. A stand left unattended for lunch, a meeting or a conference session loses conversations with qualified prospects. Many attendees are international, and the floor mixes technical discussions in packaging engineering with commercial negotiations in procurement. An exhibitor team stretched across stand duties, scheduled meetings and the conference programme cannot maintain the consistent presence needed to capture every lead. A dedicated BDR solves that problem, ensuring your stand is always staffed and every visitor is qualified, so you lose no opportunity on a floor this busy.
London Packaging Week at a glance
- Dates:
- Venue: ExCeL London, United Kingdom
- Official site: londonpackagingweek.com
What Event BDR does at London Packaging Week
We put checked, trained sales reps inside the exhibition for you. They cover the halls your own stand team cannot reach, check each visitor against the list you gave us, and either bring the right people to your stand or hand you a written record of who they were and what they are buying.
- Reps are interviewed and approved before they are bookable. There is no open signup.
- You tell them about your product and who you want to meet before the doors open.
- Leads and meetings land in a live feed during the show, with a recap at the end of each day.
- You pay for results: leads and meetings delivered, not hours spent standing at a stand.
London Packaging Week exhibitor questions
What are the build-up and breakdown times for London Packaging Week at ExCeL London?
Build-up and breakdown schedules are published in the exhibitor manual provided by the organisers after you book your stand. ExCeL London typically allows exhibitors access the day before the show opens for stand construction, and breakdown begins after the final session on 17 September. Confirm your specific timings and vehicle access with the event team, as Halls S2 and S3 have loading bay allocations that must be booked in advance.
How many staff do I need to cover a stand at London Packaging Week over two days?
The number depends on your stand size, the complexity of your product demonstrations, and how many meetings you expect. A small stand with simple displays may need two people to rotate breaks and meetings. A larger stand with live demonstrations or multiple product lines benefits from three or more staff to maintain coverage from 10:00 to 17:00 on day one and 10:00 to 16:00 on day two. An Event BDR adds dedicated lead capture and meeting booking capacity without increasing your core team size.
Where do I collect exhibitor badges and passes for London Packaging Week?
Exhibitor badge collection details are provided in the exhibitor manual and pre-show communications from the organisers. ExCeL London typically operates a dedicated exhibitor registration desk near the hall entrances. You will need to bring proof of your stand booking and identification. Order your badges in advance through the exhibitor portal to avoid delays on the morning of 16 September.
What are the stand build and dressing rules for London Packaging Week at ExCeL?
ExCeL London and the event organisers publish detailed stand build regulations in the exhibitor manual, covering maximum height, weight loading, electrical requirements, health and safety compliance, and restrictions on materials. Shell scheme stands come with standard walls, fascia and lighting; space-only stands require you to contract your own build. All stand contractors must be approved by ExCeL and hold appropriate insurance. Review the manual carefully to avoid non-compliant builds that delay your setup.
Which languages matter on the floor at London Packaging Week?
English is the primary language at London Packaging Week, as the show takes place in London and serves the UK packaging market. However, many exhibitors and attendees are international, particularly from Europe, so French, German, Italian and Spanish are common. If your target buyers include multinational brands with European operations, having a team member or BDR who can open conversations in those languages improves engagement and builds rapport with non-native English speakers.
Can I bring product samples and demonstrations to my stand at London Packaging Week?
Yes, product samples and demonstrations are encouraged at London Packaging Week, as buyers attend to see and handle packaging innovations. Ensure your samples comply with ExCeL London's safety regulations, particularly if you are demonstrating machinery, chemicals or materials that require ventilation or special handling. Large or heavy demonstrations may require additional floor loading approval. Check the exhibitor manual for restrictions on noise, open flames, food samples and waste disposal.
How do I get my products listed in the London Packaging Week Innovation Gallery?
The Innovation Gallery showcases standout packaging solutions on the show floor and online. Exhibitors can submit products for inclusion through the exhibitor portal or by contacting the event team. The London Packaging Week Innovation Awards also provide a route to feature your designs, with finalists displayed prominently during the show. Entering the awards or gallery raises your profile with the brand buyers who attend specifically to discover new packaging innovations.
What networking and hospitality options are available at London Packaging Week?
London Packaging Week provides networking lounges and bars on the show floor where exhibitors and buyers can meet in a relaxed setting. The event also hosts the Innovation Awards ceremony, which brings together senior figures from the packaging industry. If you want to host private meetings or entertain key clients, ExCeL London offers meeting rooms and hospitality suites that can be booked separately. Plan these in advance, as availability is limited during the show.
How do I access the conference sessions and speaker programme at London Packaging Week?
London Packaging Week runs three conference theatres covering luxury, beauty and drinks, and food and consumer pack. Access details are published closer to the event, and some sessions may require separate registration. Speakers include packaging managers and sustainability leads from brands like Coca-Cola, Diageo, Selfridges and L'Occitane. If your stand team wants to attend sessions, ensure you have coverage in place so your stand is never left unattended during high-traffic periods.
What is the Smart Badges system at London Packaging Week?
Smart Badges allow exhibitors to scan attendee badges and capture contact details digitally during conversations on the floor. The system integrates with the event app and provides a structured lead list after the show, including the attendee's name, company, role and any notes you add during the scan. This replaces manual business card collection and ensures you have accurate follow-up data. Confirm how to access and use Smart Badges through the exhibitor portal before the show opens.
Can I book additional stand space or upgrade my package after I have confirmed my booking?
Contact the London Packaging Week sales team directly to request additional space or package upgrades. Availability depends on how much floor space remains and how close you are to the event date. Changes to your stand size or location may require updated build plans and additional costs. Make upgrade requests as early as possible to secure your preferred position in Halls S2 or S3.
What happens if I need to cancel or reduce my stand booking for London Packaging Week?
Cancellation and reduction terms are set out in the exhibitor contract you sign when you book your stand. These typically include deadlines and penalties that increase as the event date approaches. Contact the event organisers immediately if your plans change, as they may be able to offer alternative solutions such as a smaller stand or a transfer to a future edition. Review your contract terms carefully before committing to your space.
Book reps for London Packaging Week
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