Exhibitor lead generation
Ecommerce Expo
Ecommerce Expo representation at ExCeL London
Ecommerce Expo runs 23-24 September 2026 at ExCeL London, bringing together over 10,000 B2B and B2C ecommerce professionals with 200+ solution providers and agencies. The show covers customer experience, operations, logistics, and the technologies that drive online sales. If you exhibit here, you need someone who can work the floor, qualify visitors, and book meetings while you focus on the conversations that close deals. That is what Event BDR representation delivers.
Who exhibits and who attends
The exhibitor floor at Ecommerce Expo is made up of ecommerce solution providers, agencies, technology vendors, logistics and fulfilment companies, and platforms that serve online retail. The 10,000 attendees are ecommerce leaders and their teams from B2C and B2B retailers, brands running direct-to-consumer operations, and digital commerce managers looking for tools, insights, and partners to optimise their online sales channels. The show co-locates with Technology for Marketing and Parcel & Post Expo, which broadens the footfall and the range of buyers on the floor.
What representation at this show looks like
An Event BDR works your stand across both days of Ecommerce Expo. They greet visitors, qualify their role and intent, capture contact details, and book meetings for your sales team. They handle the steady flow of floor traffic so your senior staff can spend time in deeper conversations with the right prospects. The rep covers the full show hours (09:30 to 17:00 on Wednesday, 09:30 to 16:45 on Thursday), ensuring your stand is always staffed and no qualified lead walks past.
Why covering this floor is hard
ExCeL London is a large venue, and Ecommerce Expo shares the space with two other co-located events. That means high footfall, competing stands, and a mix of visitor types. Over two full days, your team faces long hours, constant interruptions, and the challenge of separating serious buyers from casual browsers. Without dedicated representation, you lose meetings because your staff are tired, distracted, or stuck in a conversation when the next qualified visitor arrives. A trained rep solves that problem by maintaining consistent stand coverage and ensuring every serious prospect is captured and followed up.
Ecommerce Expo at a glance
- Dates:
- Venue: ExCeL London, United Kingdom
- Official site: ecommerceexpo.co.uk
What Event BDR does at Ecommerce Expo
We put checked, trained sales reps inside the exhibition for you. They cover the halls your own stand team cannot reach, check each visitor against the list you gave us, and either bring the right people to your stand or hand you a written record of who they were and what they are buying.
- Reps are interviewed and approved before they are bookable. There is no open signup.
- You tell them about your product and who you want to meet before the doors open.
- Leads and meetings land in a live feed during the show, with a recap at the end of each day.
- You pay for results: leads and meetings delivered, not hours spent standing at a stand.
Ecommerce Expo exhibitor questions
What are the show hours at Ecommerce Expo?
The show opens at 09:30 and closes at 17:00 on Wednesday 23 September, and opens at 09:30 and closes at 16:45 on Thursday 24 September 2026.
How many staff do I need to cover a stand for two full days?
A small stand typically needs at least two people to maintain coverage across both days without exhausting your team. An Event BDR can handle lead capture and meeting booking, freeing your senior staff to focus on qualified conversations.
Where do I collect exhibitor badges at ExCeL London?
Exhibitor badge collection is usually at the registration desk in the main entrance hall at ExCeL London. Check your exhibitor manual for the exact location and opening times for badge collection before the show opens.
What time can I access the floor for stand build-up?
Build-up times are set by the organiser and vary depending on your stand size and location. Check your exhibitor manual for your allocated build-up slot. Large stands typically get earlier access.
When do I need to break down my stand after the show?
Breakdown usually begins after the show closes on Thursday 24 September at 16:45. Your exhibitor manual will state the deadline for clearing the floor. Plan transport and packing accordingly.
Can I bring my own furniture and branding to the stand?
Yes, but check the exhibitor manual for restrictions on stand height, materials, and any items that require approval. Some venues have rules about fixing items to walls or floors.
What languages do visitors at Ecommerce Expo speak?
The majority of attendees are UK-based ecommerce professionals, so English is the primary language. Some international visitors attend, but the show is a domestic UK event.
How do I get my equipment and stock to ExCeL London?
ExCeL London has dedicated loading bays and freight handling. Your exhibitor manual will include instructions for delivery, vehicle access, and any advance booking required for loading times.
Is there parking at ExCeL London for exhibitors?
Yes, ExCeL London has on-site parking. Check the exhibitor manual for parking rates, advance booking options, and any restrictions during build-up and breakdown.
What size stand do I need to make an impact at this show?
Stand size depends on your goals and budget. A small shell scheme can work if you have strong branding and active staff. Larger custom stands attract more attention but require more resource to staff and manage.
Book reps for Ecommerce Expo
Tell us your stand, your sectors and what a qualified lead looks like to you. We will come back with a plan for the show: reps, coverage and what it costs.
Book reps for Ecommerce ExpoBigger stand, or an unusual brief? Talk to us first